We seem to have hit a vein of thought with regard what makes our new business model work compared to others. So rather than send our usual viral out we decided to blog and tweet our response.
The true answer is in the approach:
· Small team - all have worked both agency and client side
· We all carry out the activity – it’s not outsourced or carried out by inexperienced personnel
· A fixed fee per opportunity delivered – we can open the door and you just need to close it and this is with top C level personnel as well as Tier 2 targets
· Visibility – you need to see the activity on a regular basis not just once a month or even a quarter, with it being purely results driven and nothing more. No drivel about developing pipelines, potential opportunities and the like.
We also enjoy what we do, rather than going through the motions and hoping we can get away with extortionate fees and retainers for as long as possible.
And most importantly we get underneath the agency skin and give you market feedback – the good, the bad and the ugly. We help develop the agency proposition and highlight strengths and weaknesses as the relationship builds between us. Becoming part of you as an agency is essential rather than just the generic supplier approach.
That’s a little more insight than may be apparent via our online presence which I hope answers some of the questions received.
All marketing activity is about developing relationships with both existing and new audiences – so why shouldn’t a new business consultancy sing off the same hymn sheet – very few do and have short-term wins but little else.
Thanks again for reading our thoughts and opinions.
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