New Business must always be approached with the same driving force that encapsulates the entrepreneurial spirit.
Just going through the motions fails to motivate the very best of us when it comes to looking for those opportunities that make a difference to everyone within an agency.
The very best new business personnel can see an opportunity even before any initial contact is made. This is probably why the majority of the best practitioners within the space either work for themselves or within a tight knit group.
Agencies need to appreciate that to get the very best new business opportunities they need to think beyond the constraints of their own commercial environment and become aware of the benefits of going externally to the very best.
Whilst never underestimating those more generic new business agencies, and the value they bring, the ability to communicate with the C-Level of contact is essential to really get those opportunities that make a substantive difference to an agency moving forward.
So agencies need to be brave and encompass this spirit of engagement that the entrepreneur brings – it works wonders not only for the new business personnel but for the agency as a whole
This entrepreneurial spirit is highlighted quite succinctly in the following quote – “An idea that is developed and put into action is more important than an idea that exists only as an idea.” - Buddha
Thank you, as always, for reading.
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