The lack of innovation within the sourcing of new business opportunities never ceases to amaze me, particularly within this Digital Age and especially by some agencies who offer social network marketing expertise to their clients.
It was only yesterday that I saw a job description for a New Business Manager within an agency where the nub of the brief was to cold call, generate interest through mail-outs and network.
Its not that I have lost interest in any of these old favourites and indeed they do have a place, but they cannot support an efficient new business growth strategy on their own, particularly in todays climate.
With the competition so fierce for clients across so many channels, new business teams have to work smarter than ever before to get in front of the client.
This means your market intel has to be excellent. It means you have to be one-step ahead of the competition in terms of knowing what the market is saying and spotting opportunities before anyone else does.
This is no mean feat.
It is a highly specialised task involving fairly elaborate systems, inventiveness and a certain pedigree of new business professional who has to have the skill to immediately read and engage with the client prospect.
Nowadays to win, the same old same old simply will not do ..........
It was only yesterday that I saw a job description for a New Business Manager within an agency where the nub of the brief was to cold call, generate interest through mail-outs and network.
Its not that I have lost interest in any of these old favourites and indeed they do have a place, but they cannot support an efficient new business growth strategy on their own, particularly in todays climate.
With the competition so fierce for clients across so many channels, new business teams have to work smarter than ever before to get in front of the client.
This means your market intel has to be excellent. It means you have to be one-step ahead of the competition in terms of knowing what the market is saying and spotting opportunities before anyone else does.
This is no mean feat.
It is a highly specialised task involving fairly elaborate systems, inventiveness and a certain pedigree of new business professional who has to have the skill to immediately read and engage with the client prospect.
Nowadays to win, the same old same old simply will not do ..........
Thanks, as always, for reading.
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