Given that we monitor an array of agency and prospect communications across a variety of social and business sites daily it seemed useful to share our thoughts.
Twitter, as a starting point, has a large following among an older professional audience that might not initially be evident. What this offers agencies is an immediate host of prospects to communicate to – and yet there are a multitude of agencies that continually fail to grasp the opportunity and leave it to the younger members of their teams to tweet relentlessly on matters, shall we say, unrelated to the job at hand.
Linked-in and Facebook both offer the ability to maintain current connections and create new ones. The ease with which entrepreneurs use these sites to build networks and keep their market interested, and engaged, means that an understanding of social media has become hugely important particularly for online marketers.
These mentioned avenues offer a cost-effective method of extending the reach of agencies far beyond what they have been able to do previously. They increase the stream of visitors to your online presence and also allow you to alert visitors to new detail you upload.
None of these or the other channels replace the need to actually meet people face to face but what they do is offer a tangible avenue of activity that can raise the awareness of an agency far beyond the normal methods of contact.
Agencies also need to realise that whatever detail is held within the digital space they must ensure it offers value to the audience and engages just as they would expect from the activity they deliver for their clients.
This is a brave and still relatively new world for many but the opportunities are astonishing with the right approach.
Thanks, as always, for reading.
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