Greater traction through integrated activity – well it works for our clients!
The number of Agency new business credential presentations we have sat through where the central proposition to clients is based around greater traction through integrated activity must mean that there is something within this broad proposition which is a marketing truism.
If this is the case then there is a logical argument for applying it to all marketing activity… or well you would have thought so.
Sadly when you look at a lot of Agency new business activity there is rarely any joined up activity and in many cases there is just a jumble with lots of gaps and missed opportunities!
At Mint we believe that it is essential to create integrated activity which needs to work on every level most notably:
- Developing a strategic communication platform which has a single proposition which is easy for the client to understand with a point of difference creating a competitive advantage.
- Choosing the right marketing mix to get this message over including a website which has clarity and show cases the agency pedigree.
- Developing thought leadership initiatives such as white papers which demonstrate “thinking prowess”, innovation and creativity – after all this is the business that we are in!
- Creating impactful and creative credentials which have synergy with the agency proposition and case studies which demonstrate effectiveness through ROI.
- Effective use of social and business networks to manage the agency digital footprint and create the synergy within the mix.
- Tactical use of PR both on and off line.
Over the next few weeks we will explore further the concept of game changing through integrated activity and the ground-breaking notion of creating agency campaigns that have strategic focus, creative flair and providing clients with a positive reason why you should be on the roster.
As always thanks for reading.
