We seem to continually create a stir with our approach to new business but one absolute differentiator is the ongoing activity after that initial meeting delivered.
Time is always at a premium within any agency. You know the scenario, you go to a new business meeting, you get on well with the prospect, timing is slightly out but you needed to sow the seed and the follow-on action is to go back to the prospect in 4,6,8 weeks to hopefully pick up a brief.
Back at base you’ve deadlines to meet, client meetings to attend etc etc. The opportunity gets lost and you’re back to square one.
This brings us to the key point – we follow up post meeting and keep those opportunities live. We follow up and get you back in there for that brief. And because we have the insight you have supplied in terms of the key points from the initial meeting, we talk off the same script as you in terms of the touch points and the awareness of the potential opportunity.
So given the number of shall we say “operators” within our arena how many can say the same thing. Very few – they’ll book and take the money and move on.
Succinct new business activity needs to tick all the boxes not just those that suit a supplementary new business arm. Driving those opportunities to fruition is what sets us apart because results are what we want for all concerned. Not only does it make a difference to your bottom line, the end game, it also raises the quality of our model to others that you may feel comfortable in introducing us to.
Thank you, as always, for reading our thoughts and opinions.
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