Pt 9 – The Email Address Conundrum

Now we start entering the world of smart working.

There has been many occasion, and many will relate to this, where you have the most positive of conversations with a prospect. In 90% of cases you will have agreed to meet but you have the small percentage that ask for a little more detail within a specific area and ask you to email them along with dates to meet. All fine to this point until you realise you’ve made an error with the email address or even forgotten it completely.

Here’s a little trick – if you go to your chosen search engine and having worked out part of the extension so in our case @mintconsultancy then type in email @mintconsultancy, 9 out of 10 times you’ll get a live and current example of the structure of the email. It’s very quick and easy and avoids the need to call the prospect back.

It’s also useful if you are doing a targeted viral to a small audience – you can often also pick up useful business intelligence as well that’s associated with whoever you are targeting.

And a further upside to this activity - if you type in the whole email address once collated you may well find your prospect discussing/writing about a specific issue they have – hey presto you have a conversation point and they’ll be impressed with the knowledge you have even before that first contact!

Thanks, as always for reading!