We come across an array of new business personnel with differing attitudes to new business – from the driven to the despairing. So we thought it might be useful to pen a short guide to why we love new business and how we have reached this point.
New Business personnel spend at least half their waking hours earning their bread and butter. To be happy, therefore, your daily work must contribute towards that state. You must accept your role and all that it entails.
So how do you do this? First, focus on it as your primary interest. Do it to the best of your ability. Find out all you can about it, how others are doing it. See whether you can introduce any new ideas or improvements. A useful approach is to delve into the psyche of your agency – the history, what has bought it to where it is now.
Secondly, always bear in mind the final results of your role. Visualise people benefitting from your efforts and the positive changes it brings to them.
Thirdly, determine how to excel in your role, however difficult you might perceive it to be. Excellence will not go unnoticed, and promotion will bring its own rewards, not only materially, but in a sense of satisfaction and achievement.
This all sounds very simple in its approach but sometimes simple is the best policy – hence our business model being results driven. The more you complicate your approach in your mind the harder the task becomes.
Like all things in life we enjoy those things we like to do – what better role than one that offers you the opportunity to talk with all manner of individuals on a subject that should be close to your own heart.
On a final note – “The greatest motivational act one person can do for another is to listen”- Roy E. Moody – sums up the approach to new business succinctly.
Thanks, as always, for reading.
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