Pt 24 – “Lead” Generation but not as we know it Jim

Here’s a completely different take on lead generation which has come to the fore through the ever changing approach.

Let’s look at the word “Lead”. Then attach a business network element to it. Now reflect these two steps into a forum on one of the business networks, let’s take LinkedIn.  Utilise your pedigree now within a specific area and open up a discussion based on this. Then blog it, tweet it and monitor the listeners, comments etc and you’ll find you’ll begin to engage with your potential target audience a little more robustly than you would through standard means.

Always remember though to play to your strengths when carrying out this strategic approach to lead generation – you’ll be found out if you have any chink in the armoury so ensure you communicate from a position of strength.

This is a useful approach for adding a supplementary channel to the new business process and lead generation does tend to get lost when the focus is on the end game of new business.

Better to engage with a target that has a need rather than one that doesn’t, particularly if they engage with you through this type of activity.

We’ll offer up further nuances to this approach in the days to come, and there are many of them. These are also useful if you flip them to client side thoughts – social/business media still holds fear in many eyes because it remains a relative unknown. But you only have to keep your eye on the wire to see that 90% of discussions are now emanating through the use of these channels. Utilising them for new business purposes will become second nature to many but, for the majority, they are at the bottom of this particular hill to this point – strikes us as an ongoing opportunity.

Thanks, as always, for reading.