Developing a new business pipeline is an extremely difficult job and takes a great deal of time and commitment particularly when the competition for clients and good New Business players is extremely high.
It is also a very expensive process particularly if you take into account the cost of hiring the best people to do the job.
On top of this there is the inevitable time lag of building the pipeline and making sure that new hires are adjusted to the agency culture and understand the brief.
It’s not surprising therefore that many agency management teams find it difficult to judge the NBD ROI. Quite often it is some way down the line before the ROI can be established. This though is the chosen cross to bear because it’s the only option on the table or so agencies believe.
In fact there is another option which is available - MINT.
At MINT we have been helping and augmenting Agency New Business Teams, rather discreetly, and building the new business pipeline activity from day one.
By using our significant resources we are currently delivering quality opportunities, averaging four a month, to our agency partners at a rate that equates to half the average wage of a new business manager – and from day one!
Our clients pay no retainer but just our fixed fees per appointment.
This offers our agency clients an immediate day one pipeline of opportunities in line with their strategic objectives and an immediate positive ROI calculation!
A win win for the Agency don’t you think!
Thanks, as always, for reading.
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