Sometimes new business activity can grind down the best. We are in tricky times at the moment and a new refreshing approach can sometimes work wonders motivationally for new business personnel.
Take as an example an agency that has been successful in closing business but strives for more so the pressure remains on their new business personnel. Having a supplementary arm to complement existing resources can act as just the motivational fillip required. With a pipeline that is suddenly invigorated it acts as a further reminder that there are opportunities out there, they may pick up on new approaches that assist them in their own role and finally and most importantly – a business win always reflects well on internal personnel from whatever source.
The trick is to complement rather than replace. There is nothing worse in whatever walk of life you are in to feel railroaded or have that discarded feeling. We find engaging with all the parties involved with new business activity within an agency is essential if it is to work to its maximum potential.
As a wise person once said “when approaching a two-way junction it’s best to have the ability to go both ways rather than to guess which way is best” – Mint 2011!
Thanks, as always for reading!
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