Pt 21 – Spinning Those Plates

A good new business push will encompass keeping a variety of new business plates spinning – not just one that suits.

There is a variety but the mains one are:

·         Specific DM activity to a chosen audience to follow-up

·         Generic activity to Tier 2 targets

·         Network activity derived from contacts you know

·         Social Media activity to engage with an individual or group of targets (lists in Twitter are useful to monitor specific targets)

·         Internal hot targets – the one’s the boss really wants!

·         Target Marketplace activity – what’s the sector up to

·         Agency Marketplace activity – what’s the competition up to

·         Word of mouth activity – a hot lead!

Daunting when you look at it but once you have all your silos in place you’ll begin to see how they marry together to become a potent formula for exceptional new business opportunities.

It may take some time to get all of them up and running and whilst you are developing each channel you’ll find immediate opportunities by default. The important thing is to keep all of these active, populated and refreshed regularly.

Remember the more specific business intelligence you gather the more opportunity you will come across – just like panning for gold!

Thanks, as always, for reading.