Pt 18 – Key to a Successful New Business Push

We have been asked recently to flag what we believe to be the 3 key stages for delivering a successful new business initiative. These stages might sound obvious but you normally find only one of the stages in place at any given time which is why so many initiatives fail.

So, the 3 key stages are:

·         Plan and plan well

Agencies are keen planners. Plan and prepare for the push. Think about how you will go about winning new business not just how you are going to get through the process

·         Collect, gather and consolidate your resources

Make sure that the process, the people involved and the financials are in place for a successful execution and to attain this success smoothly. You need to have all of these in order to make sure that the plan is well ironed out to ensure success

·         Execute the plan at the right time

Put a succinct timetable together and make sure the timing is right. Viral campaigns are a good example where more harm than good can occur if the timing is wrong. It never ceases to amaze us to hear that a viral has been sent out over a half-term holiday period when the email will get lost in amongst 100 others that pile up in a dormant inbox. Knowing when the pitch processes tend to occur within a particular sector is also a succinct way of ensuring timing is correct.

These three stages might sound obvious in their content but they are a potent combination. Actioned individually and a new business initiative will ultimately fail as so often happens not through the fault of any individual but eyes tend to fall on the ultimate prize, the win, rather than the journey to it.

Thanks, as always, for reading.