Pt 28 – The Shop That’s Closed For Business

We’re going to just run through our thoughts on an agency’s shop window.

So many agencies are now incorporating their digital capabilities within their service offering but are falling down on their own ability to portray their capability within their online presence.

Let’s put ourselves for a moment in the shoes of the prospect. They are approached by a multitude of agencies plying their wares so one of the first places they will look will be the agency website. If an agency has stated that its capabilities encompass the basic premise of design and build then why do so many have an online presence where functionality and content fail to inspire? If it fails to inspire the prospect they are hardly going to come running with a brief. And with regard the more technical aspects of delivery, again failure to portray such skills will lead down the same road.

The agency website is core to the delivery of new business particularly where digital is concerned.  Agencies need to really focus on getting their message across with such things as an embedded show reel or at the very least the same functionality, design capabilities and illustration that they are taking to their target audience.

We obviously take on board that all agencies have varying levels of available budget but if they do really smart work then they should shout about it through the online presence and then escalate the message of ability through the social media and business networks. The more activity carried out along these lines the greater the chance of picking up new business opportunities through this strategic approach which will only compliment all other existing new business development.

You’ll sense some passion in our thoughts but it’s frustrating to come across an agency that delivers exceptional work but where the message gets lost through poor illustration via their own chosen communication channels.

Thanks, as always, for reading.